CLIENT CASE STUDY: Driving Scalable Growth with Nearshore Performance Teams

Overview

Ground Game partnered with a leading U.S. sales organization to optimize its commercial operations through a structured nearshore deployment strategy. The objective was clear — reduce cost, increase productivity, and build a scalable model that aligns with U.S. leadership while leveraging nearshore efficiency.

The Challenge

Domestic SDR teams averaged 5 meetings/month, 25% conversion, and $6.5K ASP — generating only ~$97K annual revenue per rep. Fully burdened compensation averaged $90K+, producing an annual loss of ~$50K per rep and extended 3-month ramp times. Scaling was unsustainable under this model.

Ground Game’s Nearshore Solution

Ground Game deployed managed nearshore SDR and support teams in Mexico — providing training, leadership oversight, and cultural alignment with U.S. sales operations. Reps ramped in 3 weeks, doubled productivity, and reduced total cost per head by more than 50%.

Company Expansion

Following the sales success, Ground Game expanded nearshore operations across multiple functions — from marketing to customer service, tech support, and development — achieving over $2.7M in annualized direct cost savings and $650K in new profit.

Next Phase: Companywide Adoption

Ground Game is now working with the client to extend the nearshore philosophy companywide — across sales, marketing, operations, and technical functions. Each role is evaluated for cost-to-value ratio, and attrition is leveraged as an opportunity for nearshore backfill rather than domestic replacement.

Results

$2.7M annual cost savings • $650K new profit generated • 60%+ savings per role fully burdened

3x faster ramp-up time • 2x pipeline creation per rep Ground Game’s managed nearshore model enables companies to scale efficiently — increasing output while preserving culture and quality.

We deliver them.